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Chamber Corner May 2017

Thanks for CONNECTING with us, Lexington!

All things considered, we're pleased with the result of this first-time attempt to meld the awareness of Lexington's available buildings along with recognition of our many local businesses.

Originally intended as an expanded version of the former Ladies Night Out event, Lexington CONNECT quickly morphed into something larger and more inclusive. The event expanded to promote our inventory of available buildings. Plans changed.

Prior to the event, Lexington CONNECT was discussed at a regional meeting of Chamber of Commerce directors hosted by the Missouri Chamber of Commerce & Industry. Missouri Chamber Executive Director Tammy Long attended Lexington CONNECT, and with resounding endorsement, our CONNECT program is becoming a model for other communities throughout the state.

The Chamber shared event info with various entrepreneurial schools. We also developed three paid social media campaigns as part of the promotion, targeting both men and women with interests of business, real estate, entrepreneurs and investors in and areas surrounding the KC metro area. Exposure to these posts totaled 21,000+ people with around 1,000 clicking on the website. Of that 1,000, around 30% clicked through the entire website. The majority of the social media audience ended up being 75% women, ages 45-54. The post for local business promotion targeted a 30 mile radius; all posts were linked to the website. In addition, each local business partner was showcased with social media postings. Also, over 30 individualized signs were produced for the day, displayed throughout the area.

As a result of the efforts, Lexington CONNECT has generated six serious leads for rental or purchase of business properties in our town. Of course there are no guarantees, and decisions to rent or purchase do not happen immediately. That said, this program stimulated interest and positive attention to business possibilities in Lexington. We'll monitor these leads and let you know of any developments.

Many of our business partners reported steady traffic and sales during the event. As we said from the start, nobody had any way to predict the outcome of the day; better traffic for any business is a good sign, with the opportunity to make it better next time.

As a "first time" for Lexington CONNECT, we'll strive to address issues we encountered to make the next version of the event even better.

There is more work to do for next time. We already know there are omissions and inconsistencies in the historical timelines for the buildings. Perhaps the tours need to be more oriented towards a visitor's wishes and needs. Maybe some video testimonials from existing business owners could be added to marketing efforts. We'll analyze the effort with our Lexington CONNECT "core group" and find ways to improve it.

Lexington CONNECT will return. With some minor adjustment, our current website will continue to display available buildings throughout the year. Contact info signage will stay up in the windows. The CONNECTION will continue now that the formal event has ended.

The Chamber thanks all the volunteers, Board members, the City of Lexington, our business partners, ambassadors, realtors, participants and everyone else who helped make all of this happen. The need for business space occupancy in our community drives endless change. We see this change as positive...and change for Lexington with more businesses will help define its personality, its commerce and its future.

New & Renewed Chamber Members. Thank You!

Pioneer House
Shade Tree Investments/Executive Auto

Join or Renew your Chamber Membership

Membership offers opportunities to help grow your business! Networking, referrals, connections, and a free listing on our website are just the beginning. You can take advantage of our high-traffic Resource Center, a member-only display for your marketing information.

Membership also provides a unique way to put your company's name before businesses and individuals who request information about moving to Lexington. Targeting newcomers can easily be a part of your marketing strategy.

We also invite you to volunteer for one of the many Chamber groups that work to promote events and programs that favorably impact area businesses and grow the community.

Become a part of, and help us continue our mission of making Lexington the best it can be! Become a member, or renew your Chamber membership. For more details visit www.historiclexington.com

Advertising with Chamber Electronic Ads for Ten Cents a Day

Is our electronic advertising offer a part of your 2017 marketing plans? It should be! You can take advantage of advertising your message on our big screen TV in the License Bureau for only $36.50 for the entire year. This super-reasonable fee reaches over 30,000 people a year. Use your logo, a photo, or other image and text...you decide! Remember that the License Bureau becomes a "captive audience" for your TV message, as customers wait their turn!

Call Penny Grosso at 660-259-3082 or Gary Worth at 816-868-9692 and we'll get your ad assembled and on-screen right away. Not a member? You can still take advertise with us...find out how joining the Chamber reduces your yearly electronic ad cost to near zero! Learn the full details about the program here: www.historiclexington.com/events/VideoSlides2.pdf

Become a member!

The Chamber receives hundreds of requests every year and provides referrals to Chamber members who provide business services, products, tourist attractions, churches, etc. The Chamber assists businesses and individuals with relocation and expansion possibilities. Plus, your membership in the Chamber provides you with listings in the Chamber's Website Business Directory with a link to your company website.
For more information or a complete list of members visit our website, www.HistoricLexington.com.

Buy Local Lexington!

Please continue to patronize all the chamber businesses that have made a dedicated effort to make Lexington the great community that makes us proud.

Lexington in Fact

>Has the largest number of antebellum homes per capita in the State of Missouri.

>Has been selected to be involved in a Community Arts Pilot Project, a partnership with the University of Missouri Extension to promote economic development in Lexington through the arts.

Setting Business Growth In Motion.