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Chamber Corner December 2017

Happy New Year from The Chamber!

It's been a busy year, and a year of changes. As we approach its conclusion, all of us at the Chamber wish everyone best wishes for a healthy and prosperous New Year. 2018 promises to be a great year for Lexington.

18th Annual Chamber Festival of Lights: A Success!

Always a popular Lexington event, the Chamber's Festival of Lights kicked off the beginning of the Christmas season. The weather was perfect, the turnout was great, and everyone was in full festive mode. Santa set up shop in front of the Chamber office and this year included a Historic Churches Tour which was well attended. As an added benefit, downtown businesses reported brisk traffic.

The Chamber is proud to sponsor the Festival of Lights, dedicated to bringing the community together and supporting the local economy as the holiday season begins.

The Chamber's Year in Review

2017 brought many changes to Lexington. The closing of Wentworth Military Academy and several downtown retail shops gave us pause about how such change could severely impact a small community's economy. Working with many volunteers and several community groups, the Chamber developed a plan.

In early May the Chamber rolled out a new program to help stimulate and promote the inventory of commercial property in the downtown. Lexington CONNECT was developed to gather information and create signage about the properties: Square footage, owner information, etc. Along with this, historical information about each building was also compiled. A website was also designed to market the properties and a marketing campaign targeted at entrepreneurs and real estate professionals was deployed along with a designated day for touring the buildings.

We are happy to report that as a result of the CONNECT initiative, five downtown properties are now either open or will open in the near future, substantially reducing our available building inventory. It has taken time to reach the desired result, but we are pleased. The program is ongoing, more properties will be added and marketing efforts for CONNECT will continue in 2018. You can visit the site at http://connect.historiclexington.com

Another very recent addition to the 2018 event schedule is the Scottish Highland Games. Think dancing and bagpipes! This event has been held in the KC metro area for many years and the organizers decided Lexington would offer an ideal backdrop for the games moving forward. This is breaking news with many more details to come, but the event offers an opportunity to continue to draw the KC metro audience and potentially, new attendees from Columbia, Warrensburg and surrounding areas.

The 20th Annual Apples, Arts & Antiques continued to draw local crowds and the Chamber's annual apple auction surpassed 2016 bidding totals. While the festival has always enjoyed success, it has become increasingly difficult to book quality vendors and other conflicting events have had a dilutive effect even with similar marketing efforts. We believe that more "hands-on", family oriented activities have proved most popular we will be expanding these type of "mini events". It is also possible that the Highland Games mentioned above may be a part of Apples, Arts & Antiques next year.

Other Chamber events such as the St. Pat's Day parade, Chamber Dinner, Small Business Saturday and Festival of Lights continue to generate awareness to our causes, grow community and drive local commerce.

Though not Chamber-sponsored, additional 2018 Lexington events include another Bushwhacker event during the summer and a Civil War re-enactment tentatively scheduled for late fall. The involvement of the Chamber with these additional activities has not yet be defined but they present additional economic and promotional opportunities for the community.

With past Chamber goals of refreshed downtown holiday wreath lights and sound system we are turning our fundraising efforts to possibly acquiring a trolley for use during events and special occasions such as wine tours or other excursions. We will continue pursuing this opportunity during the new year.

As we begin 2018, the Chamber continues the work to create a network and partner with area businesses. With our downtown on the rebound we have opportunities to stimulate economic development in our community. Our Board, under the direction of Valoree Maycock, is excited to get started. We can't wait to help build Lexington's future!

New & Renewed Chamber Members

Thank you for your support!

Anita Edmonds Insurance
Bank Midwest
City of Lexington
Community Christian Center
Community Lumber Ace Hardware
Dave’s Country Market
Easy Living Mobile Home Park
Edward Jones
Health Care Coalition of Lafayette County
Lexington School District R-V
Mike Keith Insurance
Missouri Valley Community Action Agency
Nadler’s Meats & Catering LLC
Odessa Economic Development
Red Cross Pharmacy
Samuel U. Rodgers Health Center
Subway
Walker Nadler Fuller Funeral Home
Wallace Service LLC

George & Charolette Stier

Join or Renew your Chamber Membership for 2018!

Membership offers opportunities to help grow your business! Networking, referrals, connections, and a free listing on our website are just the beginning. You can take advantage of our high-traffic Resource Center, a member-only display for your marketing information.

Membership also provides a unique way to put your company's name before businesses and individuals who request information about moving to Lexington. Targeting newcomers can easily be a part of your marketing strategy.

We also invite you to volunteer for one of the many Chamber groups that work to promote events and programs that favorably impact area businesses and grow the community.

Become a part of, and help us continue our mission of making Lexington the best it can be! Become a member, or renew your Chamber membership. For more details visit www.historiclexington.com

Advertising with Chamber Electronic Ads for Ten Cents a Day

Is our electronic advertising offer a part of your 2018 marketing plans? It should be! You can take advantage of advertising your message on our big screen TV in the License Bureau for only $36.50 for the entire year. This super-reasonable fee reaches over 30,000 people a year. Use your logo, a photo, or other image and text...you decide! Remember that the License Bureau becomes a "captive audience" for your TV message, as customers wait their turn!

Call Penny Grosso at 660-259-3082 or Gary Worth at 816-868-9692 and we'll get your ad assembled and on-screen right away. Not a member? You can still take advertise with us...find out how joining the Chamber reduces your yearly electronic ad cost to near zero! Learn the full details about the program here: www.historiclexington.com/events/VideoSlides2.pdf

Join or Renew your Chamber Membership for 2018!

Membership offers opportunities to help grow your business! Networking, referrals, connections, and a free listing on our website are just the beginning. You can take advantage of our high-traffic Resource Center, a member-only display for your marketing information.
 
Membership also provides a unique way to put your company's name before businesses and individuals who request information about moving to Lexington. Targeting newcomers can easily be a part of your marketing strategy.
 
We also invite you to volunteer for one of the many Chamber groups that work to promote events and programs that favorably impact area businesses and grow the community.
 
Become a part of, and help us continue our mission of making Lexington the best it can be! Become a member, or renew your Chamber membership. For more details visit www.historiclexington.com

Buy Local Lexington!

Please continue to patronize all the chamber businesses that have made a dedicated effort to make Lexington the great community that makes us proud.

Lexington in Fact

>Has the largest number of antebellum homes per capita in the State of Missouri.

>Is home to Wentworth Military Academy, founded in 1880, which still draws students from throughout the country and worldwide.

Setting Business Growth In Motion.